Brief
Introduce the chapter Sirens of James Joyce's Ulysses to a contemporary audience.
Solution
Bloomsday is celebrated annually where people all around the world join in Dublin and elsewhere to celebrate the book of Uylesses, a perfect opportunity to introduce the text to young tourists and locals alike. With drinking and music a strong theme both within the chapter Sirens and Bloomsday branding has been created for a limited collection of fruit beer by a prospective brewery. With patterns created to represent the tempo of excerpts of text, with geometric shapes in an infographic way.