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MASTER OF ARTS PROJECT
Brief
Introduce the chapter Sirens of James Joyce's Ulysses to a contemporary audience.
Solution
Branding and packaging has been designed for a limited collection of fruit beer by a prospective brewery. Bloomsday is an annually celebrated festival where people from all around the world join in Dublin to celebrate the book of Ulysses. Considering drinking and music is a prevalent theme both within Joyce's writing and Bloomsday festivities it seemed the perfect opportunity to introduce the brand and text to young tourists and locals alike. The designs themselves directly embody the text by infographically representing the tempo and syllables of the writing style using geometry.